News

Two days of “The Future Role of Business Archives”

The ICA SBA 17 Stockholm conference is over. This is what it looked like.

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Tim Schantz (The History Factory, USA). Photo: Linus Sundahl-Djerf

Tim Schantz (The History Factory, USA). Photo: Linus Sundahl-Djerf

Tim Schantz (The History Factory, USA). Photo: Linus Sundahl-Djerf

The first panel of the conference covered "Communicating the value of business archives to our stakeholders", with panelists (from left), Torkel Thime (head of The Norwegian Oil and Gas Archives, Norway), Yuko Matsuzaki (business archives specialist at Shibusawa Eiichi Memorial Foundation, Japan) and Tim Schantz (managing director at The History Factory, USA). Photo: Linus Sundahl-Djerf

The first panel of the conference covered "Communicating the value of business archives to our stakeholders", with panelists (from left), Torkel Thime (head of The Norwegian Oil and Gas Archives, Norway), Yuko Matsuzaki (business archives specialist at Shibusawa Eiichi Memorial Foundation, Japan) and Tim Schantz (managing director at The History Factory, USA). Photo: Linus Sundahl-Djerf

Alexander Bieri (Roche), Tim Schantz (The History Factory) and Melanie Aspey (Rothschild Archives). Photo: Linus Sundahl-Djerf

The second panel of the day, "Sharing corporate stories to the larger public", with panelists (from right), Deirdre McParland, Senior Archivist, Electricity Supply Board (ESB) Archives (Ireland); Lars Ilshammar, Deputy National Librarian (Sweden); and Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Deirdre McParland, Senior Archivist, Electricity Supply Board (ESB) Archives (Ireland). Photo: Linus Sundahl-Djerf

Deirdre McParland, Senior Archivist, Electricity Supply Board (ESB) Archives (Ireland). Photo: Linus Sundahl-Djerf

Deirdre McParland, Senior Archivist, Electricity Supply Board (ESB) Archives (Ireland). Photo: Linus Sundahl-Djerf

Fredric Karén, publisher at Svenska Dagbladet (Sweden). Photo: Linus Sundahl-Djerf

Yuko Matsuzaki, business archives specialist at Shibusawa Eiichi Memorial Foundation, Japan, asks a question to the panelists. To her right, Becky Haglund Tousey, archives consultant and previously with Mondelez Archives, listens. (Photo: Linus Sundahl-Djerf)

Lars Ilshammar, Deputy National Librarian (Sweden). Photo: Linus Sundahl-Djerf

Lunch during the first day of the conference. (Photo: Linus Sundahl-Djerf)

Tim Schantz, The History Factory (USA) and Torkel Thime, The Norwegian Oil and Gas Archives (Norway). Photo: Linus Sundahl-Djerf

Ted Ryan, head of the Coca-Cola Archives in Atlanta, USA. Photo: Linus Sundahl-Djerf

Ted Ryan, head of the Coca-Cola Archives (Atlanta, USA) spoke about the challenges that he believes corproate archives are facing in the years to come. Photo: Linus Sundahl-Djerf

Ted Ryan, head of the Coca-Cola Archives in Atlanta, USA. Photo: Linus Sundahl-Djerf

Ted Ryan, head of the Coca-Cola Archives (Atlanta, USA) spoke about the challenges that he believes corproate archives are facing in the years to come. Photo: Linus Sundahl-Djerf

Anders Houltz, research director at the Centre for Business History in Stockholm, led a workshop about the future challenges for business archives. Photo: Linus Sundahl-Djerf

Anders Houltz, research director at the Centre for Business History in Stockholm, led a workshop about the future challenges for business archives. Photo: Linus Sundahl-Djerf

Tracey Panek (Levi Strauss & Co, USA), Tim Schantz (The History Factory, USA) and Federica Fornaciari (Max Mara Archive, Italy). Photo: Linus Sundahl-Djerf

All delegates were asked to write down their own personal top-three list of "challenges for business archives in the next five years", in a workshop led by Anders Houltz, research director at the Centre for Business History in Stockholm. Photo: Linus Sundahl-Djerf

All delegates were asked to write down their own personal top-three list of "challenges for business archives in the next five years", in a workshop led by Anders Houltz, research director at the Centre for Business History in Stockholm. Photo: Linus Sundahl-Djerf

Alexander Bieri, curator at the Roche Historical Collection and Archive in Basel, Switzerland, makes a comment. Photo: Linus Sundahl-Djerf

Jeannette Strickland, Archive & Records Consultant, asks a question. Photo: Linus Sundahl-Djerf

Coffee break during the conference, which was held at the Eric Ericssonhall on Skeppsholmen in Stockholm. Photo: Linus Sundahl-Djerf

Coffee break during the conference, which was held at the Eric Ericssonhall on Skeppsholmen in Stockholm. Photo: Linus Sundahl-Djerf

Coffee break during the conference, which was held at the Eric Ericssonhall on Skeppsholmen in Stockholm. At the bottom of the image: Alexander Husebye, CEO of the Centre for Business History in conversation with Tim Schantz from The History Factory in Washington DC. Photo: Linus Sundahl-Djerf

Tracey Panek, historian at Levi Strauss & Co.

The last panel of the day, "Can I see your history? The expectations of researchers on business archives" featured talks by (from left), Susanna Fellman (professor in business history at the University of Gothenburg, Sweden), Vrunda Pathare (Godrej Archives, Indien) and Erik Rau (Hagley Museum and Library, USA). Photo: Linus Sundahl-Djerf

Erik Rau (Hagley Museum and Library, USA). Photo: Linus Sundahl-Djerf

Erik Rau (Hagley Museum and Library, USA). Photo: Linus Sundahl-Djerf

Erik Rau (Hagley Museum and Library, USA). Photo: Linus Sundahl-Djerf

Vrunda Pathare, chief archivist at Godrej Archives (Mumbai, India). Photo: Linus Sundahl-Djerf

Vrunda Pathare, chief archivist at Godrej Archives (Mumbai, India). Photo: Linus Sundahl-Djerf

Vrunda Pathare, chief archivist at Godrej Archives (Mumbai, India). Photo: Linus Sundahl-Djerf

Susanna Fellman, Professor of Business History at the University of Gothenburg, Sweden. Photo: Linus Sundahl-Djerf.

Susanna Fellman, Professor of Business History at the University of Gothenburg, Sweden. Photo: Linus Sundahl-Djerf.

Susanna Fellman, Professor of Business History at the University of Gothenburg, Sweden. Photo: Linus Sundahl-Djerf.

Susanna Fellman, Professor of Business History at the University of Gothenburg, Sweden. Photo: Linus Sundahl-Djerf.

From left: Susanna Fellman (professor of business history at the University of Gothenburg), Vrunda Pathare (Godrej Archives, Indien) and Erik Rau (Hagley Museum and Library, USA). Photo: Linus Sundahl-Djerf

Jean Seaton, Professor of Media History at University of Westminister and Official Historian of the BBC, was unable to travel, but gave her closing endnote via video from London: "Who’s job is it to save history?” (Photo: Linus Sundahl-Djerf)

Jean Seaton, Professor of Media History at University of Westminister and Official Historian of the BBC, was unable to travel, but gave her closing endnote via video from London: "Who’s job is it to save history?” (Photo: Linus Sundahl-Djerf)

Jean Seaton, Professor of Media History at University of Westminister and Official Historian of the BBC, was unable to travel, but gave her closing endnote via video from London: "Who’s job is it to save history?” (Photo: Linus Sundahl-Djerf)

Jean Seaton, Professor of Media History at University of Westminister and Official Historian of the BBC, was unable to travel, but gave her closing endnote via video from London: "Who’s job is it to save history?” (Photo: Linus Sundahl-Djerf)

Jean Seaton, Professor of Media History at University of Westminister and Official Historian of the BBC, was unable to travel, but gave her closing endnote via video from London: "Who’s job is it to save history?” (Photo: Linus Sundahl-Djerf)

David Hay, Head of Heritage and Archives at BT Group (UK), takes a selfie with a Volvo Amazon, at the conference mingle at the Volvo Showroom. (Photo: Linus Sundahl-Djerf)

The first day of the conference closed with a mingle at the Volvo Showroom - who had placed an original Volvo Amason at the entrance. (Photo: Linus Sundahl-Djerf)

The first day of the conference closed with a mingle at the Volvo Showroom - who had placed an original Volvo Amason at the entrance. (Photo: Linus Sundahl-Djerf)

The first day of the conference closed with a mingle at the Volvo Showroom - who had placed an original Volvo Amason at the entrance. (Photo: Linus Sundahl-Djerf)

Dinner and mingle at the Volvo Showroom, after the first day of the conference. (Photo: Linus Sundahl-Djerf)

From left: Alexander Husebye (Centre for Business History), Torkel Thime (Norwegian Oil and Gas Archives) and Ole Gausdal (National Archives of Norway). Photo: Linus Sundahl-Djerf

Far left: Lionel Husson, Spark Group (France). Group from left:: Yuko Matsuzaki Nagai (Shibusawa Eiichi Memorial Foundation, Japan), Ben Wubs (University of Rotterdam, Nederländerna) and Tracy Panek (Levi Strauss & Co, USA). Photo: Linus Sundahl-Djerf

Left: Tim Schantz, The History Factory (USA). Right: Cédric Champagne, Université du Québec à Montréal. (Photo: Linus Sundahl-Djerf)

Group in the middle, from right: Cheryl Brown (Ballast Trust, UK), Alexandra Mitchell (Peel Group, UK), Karyn Williamson (Standard Life, Scotland) and, back to camera, Kiara King (Ballast Trust, UK). -- Photo: Linus Sundahl-Djerf

Center: Kiara King, Ballast Trust (UK)

Ben Wubs (University of Rotterdam, Netherlands) and Ted Ryan (Coca-Cola Archives, Atlanta, USA). Photo: Linus Sundahl-Djerf

Henning Morgen (group historian at Maersk, Denmark) and Jürgen Wittman (Mercedes-Benz Classic Archives, Stuttgart). Photo: Linus Sundahl-Djerf

Alexander Husebye (Centre for Business History, Sweden), Vrunda Pathare (Godrej Archives, India) and Yuko Matsuzaki, Nagai (Shibusawa Eiichi Memorial Foundation, Japan). Photo: Linus Sundahl-Djerf

Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)

Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)

Ben Wubs (University of Rotterdam) and Alexander Husebye (Centre for Business History in Stockholm) Photo: Linus Sundahl-Djerf

In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talked about the organizational and educational importance of a corporate archive and museum. (Photo: Linus Sundahl-Djerf)

In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talked about the organizational and educational importance of a corporate archive and museum. (Photo: Linus Sundahl-Djerf)

In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talked about the organizational and educational importance of a corporate archive and museum. (Photo: Linus Sundahl-Djerf)

In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talked about the organizational and educational importance of a corporate archive and museum. (Photo: Linus Sundahl-Djerf)

Cai Yingfang, from the section of business archives at the State Archives Administration of China, spoke Chinese business archives in the age of big data. (Photo: Linus Sundahl-Djerf)

Cai Yingfang, from the section of business archives at the State Archives Administration of China, spoke Chinese business archives in the age of big data. (Photo: Linus Sundahl-Djerf)

Amelia Allsop, research manager for the Hong Kong Heritage Project, spoke of the archive of the Kadoorie family, whose diverse business interests over centuries laid the groundwork for the project. (Photo: Linus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Jürgen E Wittman is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, and talked about opening the company’s archives online and to the public. (Photo: Linus Sundahl-Djerf)

Jürgen E Wittman is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, and talked about opening the company’s archives online and to the public. (Photo: Linus Sundahl-Djerf)

Jürgen E Wittman is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, and talked about opening the company’s archives online and to the public. (Photo: Linus Sundahl-Djerf)

Jürgen E Wittman is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, and talked about opening the company’s archives online and to the public. (Photo: Linus Sundahl-Djerf)

Tracy Lauer, historian and manager of archives at Anheuser-Busch in St Louis, USA, talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card. (Photo: Linus Sundahl-Djerf)a

Tracy Lauer, historian and manager of archives at Anheuser-Busch in St Louis, USA, talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card. (Photo: Linus Sundahl-Djerf)a

Tracy Lauer, historian and manager of archives at Anheuser-Busch in St Louis, USA, talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card. (Photo: Linus Sundahl-Djerf)a

Tracy Lauer, historian and manager of archives at Anheuser-Busch in St Louis, USA, talks about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card. (Photo: Linus Sundahl-Djerf)a

Tim Schantz (The History Factory, USA) and Federica Fornaciari, Max Mara Archive (Italy) Photo: Linus Sundahl-Djerf

"I love archivists". The jacket that all industry colleagues at the archive conference also wanted to have.

Susen Friedrich, collection manager at Adidas, talked about how the company works with preserving its historical material and presenting it online, for instance on the sites Adidas history and Adidas Archive. (Photo: Linus Sundahl-Djerf)

Susen Friedrich, collection manager at Adidas, talked about how the company works with preserving its historical material and presenting it online, for instance on the sites Adidas history and Adidas Archive. (Photo: Linus Sundahl-Djerf)

Susen Friedrich, collection manager at Adidas, talked about how the company works with preserving its historical material and presenting it online, for instance on the sites Adidas history and Adidas Archive. (Photo: Linus Sundahl-Djerf)

Susen Friedrich, collection manager at Adidas, talked about how the company works with preserving its historical material and presenting it online, for instance on the sites Adidas history and Adidas Archive. (Photo: Linus Sundahl-Djerf)

Samantha Bradbeer, historian at Hallmark, the global greeting card giant from Kansas City, USA, talked about how corporate history helps keep the brand relevant in today’s digital age. (Photo: Linus Sundahl-Djerf)

Samantha Bradbeer, historian at Hallmark, the global greeting card giant from Kansas City, USA, talked about how corporate history helps keep the brand relevant in today’s digital age. (Photo: Linus Sundahl-Djerf)

Samantha Bradbeer, historian at Hallmark, the global greeting card giant from Kansas City, USA, talked about how corporate history helps keep the brand relevant in today’s digital age. (Photo: Linus Sundahl-Djerf)

Samantha Bradbeer, historian at Hallmark, the global greeting card giant from Kansas City, USA, talked about how corporate history helps keep the brand relevant in today’s digital age. (Photo: Linus Sundahl-Djerf)

Alexander Husebye, CEO for the Centre for Business History in Stockholm, handed over the baton to Vrunda Patare of Godrej Archives in Mumbai, India, who will host the next ICA SBA conference. (Photo: Linus Sundahl-Djerf)

Alexander Husebye, CEO for the Centre for Business History in Stockholm, handed over the baton to Vrunda Patare of Godrej Archives in Mumbai, India, who will host the next ICA SBA conference. (Photo: Linus Sundahl-Djerf)

Vrunda Pathare, Chief Archivist at Godrej Archives in India, invited all to come to Mumbai, 4-6 December 2017, for the next ICA SBA conference. (Photo: Linus Sundahl-Djerf)

"Put a fork in it. It's done." Anders Sjöman, moderator for the conference and head of communication for the Centre for Business History, closes the conference.