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ICA SBA 17: “The Future Role of Business Archives”

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Some of the speakers at the ICA SBA 17 conference in Stockhoolm. (Photo: Linus Sundahl-Djerf)

The International Council on Archives‘ (ICA) Section on Business Archives (SBA) held its 2017 conference in Stockholm, hosted by the Centre for Business History in Stockholm. Here are films of all talks from 4-6 April in the Eric Ericsson Hall.

Don’t miss the next ICA SBA conference: 4–6 December 2017 in Mumbai.

Conference moderator was Anders Sjöman, Centre for Business History. Photos by Linus Sundahl-Djerf. Films by Videomaskinen, with support from Riksbankens Jubileumsfond.

5 April. A day of keynotes and panels.

Opening and welcomes

Alexander Bieri, chairman SBA Bureau, curator at Roche Archives, on behalf of SBA.

>> Watch Alexander’s welcome here.

Mats Berglund, Stockholm City Council, on behalf of the City of Stockholm.

>> Watch Mats’ welcome here

Keynote: “In Praise of Open”

Katherine Maher
Executive Director of the Wikimedia Foundation
Since July 2016, Katherine is the Executive Director of the Wikimedia Foundation, the nonprofit organization that supports Wikipedia and its sister projects. She spoke about the need for transparency in a fact-resistant world – and the role that business archives can play.

Panel: Communicating the value of business archives to our stakeholders

Panel: Sharing corporate stories to the larger public

Workshop: “In 5 years, what will our challenges be? Same or new?”

In this workshop, we looked back together at the progress that business archives have made – but also forward to the challenges we expect to come.

Here’s a summary of the top 5 challenges the workshop identified.

Ted Ryan, Coca-Cola Archives started the workshop with a reflection.

Anders Houltz, Centre for Business History led the workshop.

 

Panel: Can I see your history? The expectations of researchers on business archives

Endnote: “Who’s job is it to save history?”

Jean SeatonProfessor of Media History at University of Westminister and the Official Historian of the BBC closed the first day of the conference with a talk on “Whose job is it to save history anyway?”  Jean was unable to travel but gave her talk via Skype-video from her home in London.

As the day ended…

At the end of the day, conference participants mingled at the Volvo Showroom in Kungsträdgården, which showcases both the past and future of Volvo cars.

Alexander Husebye (Centre for Business History, Sweden), Vrunda Pathare (Godrej Archives, India) and Yuko Matsuzaki, Nagai (Shibusawa Eiichi Memorial Foundation, Japan). Photo: Linus Sundahl-Djerf

Henning Morgen (group historian at Maersk, Denmark) and Jürgen Wittman (Mercedes-Benz Classic Archives, Stuttgart). Photo: Linus Sundahl-Djerf

Ben Wubs (University of Rotterdam, Netherlands) and Ted Ryan (Coca-Cola Archives, Atlanta, USA). Photo: Linus Sundahl-Djerf

Center: Tony Nilsson, archivist at IKEA.

Center: Kiara King, Ballast Trust (UK)

Group in the middle, from right: Cheryl Brown (Ballast Trust, UK), Alexandra Mitchell (Peel Group, UK), Karyn Williamson (Standard Life, Scotland) and, back to camera, Kiara King (Ballast Trust, UK). -- Photo: Linus Sundahl-Djerf

Left: Tim Schantz, The History Factory (USA). Right: Cédric Champagne, Université du Québec à Montréal. (Photo: Linus Sundahl-Djerf)

Far left: Lionel Husson, Spark Group (France). Group from left:: Yuko Matsuzaki Nagai (Shibusawa Eiichi Memorial Foundation, Japan), Ben Wubs (University of Rotterdam, Nederländerna) and Tracy Panek (Levi Strauss & Co, USA). Photo: Linus Sundahl-Djerf

From left: Alexander Husebye (Centre for Business History), Torkel Thime (Norwegian Oil and Gas Archives) and Ole Gausdal (National Archives of Norway). Photo: Linus Sundahl-Djerf

Dinner and mingle at the Volvo Showroom, after the first day of the conference. (Photo: Linus Sundahl-Djerf)

The first day of the conference closed with a mingle at the Volvo Showroom - who had placed an original Volvo Amason at the entrance. (Photo: Linus Sundahl-Djerf)

The first day of the conference closed with a mingle at the Volvo Showroom - who shows both past and current models on their exhibition floor. (Photo: Linus Sundahl-Djerf)

David Hay, Head of Heritage and Archives at BT Group (UK), takes a selfie with a Volvo Amazon, at the conference mingle at the Volvo Showroom. (Photo: Linus Sundahl-Djerf)

6 April. A day of cases and examples.

Keynote: “Usages of the Past: History, Reputation and Storytelling”

Ben WubsErasmus School of History, Culture & Communication in Rotterdam. Ben drew on his research to talk about how companies use – or don’t! – their own history to build reputation and as source for their storytelling. (Ben also spoke at the History Marketing Summit 2016. See his presentation here.)

The IKEA Museum (Sweden)

Carina Kloek-Malmsten, Director of the IKEA Museum.
In the summer of 2016, IKEA turned its first store in Älmhult into a corporate museum. Museum director Carina Kloek-Malmsten talks bout the organizational and educational importance of a corporate archive and museum.

More from Carina’s talk is here.

The State Archives Administration of China

Cai Yingfang, Section of Business Archives, State Archives of China.
Cai talks about Chinese business archives in the Big Data Age. With an introduction to Chinese archives management system.

More from Cai’s presentation is here.

The Hong Kong Heritage Project

Amelia Allsop, Research Manager, Hong Kong Heritage Project
In recent years, business archives have played an increasingly vital role in the preservation of Hong Kong’s history and memory. Amelia introduced the work of the Hong Kong Heritage Project (HKHP), which buiilds extensively on the archive of the Kadoorie family, whose diverse business interests include hospitality, utilities and property. She also introduced the business archives landscape in Hong Kong, as well as the HKHP’s efforts to record Hong Kong’s wider history through its oral history programme.

More from Amelia’s presentation is here.

The Martini & Rossi Historical Archive (Italy)

See Anna Scudellari, Martini & Rossi Historical Archive
Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, speaks about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. She also present the museums at the MARTINI Brand Home, whose archives have been bestowed the public recognition of “Great Historical Interest” in Italy. She also stressed the importance of being part of archive networks, for both scientific support and increase in visibility.

See Anna’s slides and pictures here.

Mercedes Archives (Germany)

Jürgen E Wittman, Mercedes-Benz Classic Archives
Jürgen, who is senior manager at the Mercedes-Benz Classic Archives & Collection in Stuttgart, talked about opening the company’s archives online and to the public.

More slides and pictures from Jürgen is here.

Budweiser (Anheuser-Busch), USA

Tracy Lauer, Historian & “Chief Storyteller” Budweiser (Anheuser-Busch)
Historian and archives manager at Anheuser-Busch in St Louis, USA, Tracy talked about the brewery giant’s use of historical material. And how her boss told her to put “Chief Storyteller” on her business card.  (Fun additional reading: “In 2015, Anheuser-Busch brought back a 130-year old beer” and “Budweiser’s Super Bowl ad is about its immigrant founder.”)

Tracy’s slides and more pictures are here.

Adidas (Germany)

Susen Friedrich, Adidas History Management (Germany)
Susen, who is collection manager at Adidas, talked about how the company works with preserving its historical material and presnting it online, as visible for instance by the sites Adidas history and Adidas Archive.

More pictures and slides from Susen are here.

 

Hallmark Archives (USA)

Samantha Bradbeer, historian at Hallmark Archives
Samantha, historian at Hallmark, talked about how the global greeting card giant from Kansas City, USA, uses its corporate history to keep the brand relevant in today’s digital age. (Fun additional viewing: Inside the Archives of Hallmark, ABC News, 22 Dec 2016; and reading “How the humble greeting card continues to thrive in the digital age“, Quartz, 23 Dec 2016.)

>> VIDEO COMING SOON <<

 

Closing remarks – and hand-over to the next ICA SBA conference in Mumbai, 4-6 December

Alexander Husebyefrom the Centre for Business History in Stockholm andyour hosts for the conference, closes the event – and hands over to Vrunda Pathare from the Godrej Archives, invites you all to come to Mumbai, 4-6 December 2017, for the next ICA SBA conference.

More from Vrunda and Alexander here.

…and here are some pictures.

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)

Katherine Maher, executive director for the Wikimedia Foundation, gave the opening keynote at the ICA SBA 17 in Stockholm. She spoke about the need for transparency in a fact resistent world, and the role the business archives can play. (Photo: Linus Sundahl-Djerf)