More companies use their own history as leverage for future development. At the History Marketing Summit 2017 they shared how they work with their history, to improve today’s marketing, organization and product development.
This year’s History Marketing Summit took place 3 Oct 2017 at Nalen in Stockholm. We filmed all presentations from Swarovski, Levi’s, Alecta, Systembolaget, Ersta Diakoni, ICA, Svenskt Tenn and Sven-Harrys Art Museum. The day started with an overview of the concept “history marketing” from Anders Sjöman at the Centre for Business History, who arranged the conference.