– We use our history in PR, among other places, to confirm our position as the makers of the concept “blue jeans”, explained Tracey Panek, Levi’s corporate historian, at this year’s History Marketing Summit. Watch her full presentation here. (In English.)
Tracey Panek, corporate historian and brand guardian at Levi’s Strauss & Co spoke at this year’s History Marketing Summit on 3 Oct in Stockholm.
She explained how Levi’s uses its heritage to introduce new products, that are inspired by the company’s own “iconic originals” and to make contact with passionated fans through storytelling. She also shared insights from working with, among other proejcts, Levi’s® Project Jacquard Google Trucker Jacket and with Viola, the world’s oldest blue-jean-model for women.