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ICA SBA 17: Anna Scudellari, Martini & Rossi

In this presentation from the ICA SBA 17 in Stockholm, Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, speaks about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand.

Here are the slides that Anna uses in the video:

Photos from Anna’s presentation:

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

Anna Scudellari, consultant at the Martini & Rossi Historical Archive and member of the Bacardi Archive Team, spoke about heritage as a source of authenticity, inspiration and communication for the MARTINI Brand. The MARTINI Brand Home archives have been bestowed the public recognition of “Great Historical Interest” in Italy. (Photo: LInus Sundahl-Djerf)

About the ICA SBA conference
The ICA SBA conference is an annual conference for business archives, organized by the International Council on Archives’ (ICA) Section on Business Archives (SBA). The April 2017-edition was organized by the Centre for Business History in Stockholm.

See all films and presentations from the conference here.

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