News

The Man on The Seal – A new site about LO Smith

On assignment from The Absolut Company, we have created a combined information-and-sourcing site for the man on the Absolut-bottle’s seal: the entrepreneur Lars Olsson Smith. A lot is written about him, but many gaps remain to be filled, so the site asks: “What do you know about the man on the seal?”

The “vodka king” LO Smith was one of Sweden’s leading industrialists in the late 19th centurey. He was the man who brought knowledge from France on how to clean fusel alcohol – and create absolut pure vodka, today’s Absolut. He was also an outspoken debator and a liberal politician, who for a while served as a member of parliament – and who encouraged the workers at his factories to organize themselves better.

This whole history is now told on the site that we at the Centre for Business History in Stockholm has built, on assignment from The Absolut Company.

LO Smith was a man who courted debate and much is already written about him. But there are still gaps in what we know about his life – so the site is also an open call to anyone who may have historical material from LO Smith and his time.

Help us deepen our knowledge of this industrialist and social entrepreneur.

 Visit www.losmith.se.

Project team

The project team at the Centre for Business History was:

The site was built by web agency Triggerfish with team Therese Öberg (project manager), Per Lisshamre (developer) and Christian Lechner (designer)

This website uses cookies

Cookies consist of small text files. They contain data that is stored on your device. To enable us to place certain types of cookies we need to obtain your consent. At , corp. ID no. , we use the following kinds of cookies. To read more about which cookies we use and storage times, click here to access our cookies policy.

Manage your cookie-settings

Necessary cookies

Necessary cookies are cookies that must be placed for basic functions to work on the website. Basic functions are, for example, cookies which are needed so that you can use menus on the website and navigate on the site.

Functional cookies

Functional cookies need to be placed on the website in order for it to perform as you would expect. For example, so that it recognizes which language you prefer, whether or not you are logged in, to keep the website secure, remember login details or to be able to sort products on the website according to your preferences.

Cookies for statistics

For us to measure your interactions with the website, we place cookies in order to keep statistics. These cookies anonymize personal data.

Personalization cookies

In order to provide a better experiance we place cookies for your preferances

Cookies for ad-tracking

To enable us to offer better service and experience, we place cookies so that we can provide relevant advertising. Another aim of this processing is to enable us to promote products or services, provide customized offers or provide recommendations based on what you have purchased in the past.

Ad measurement user cookies

In order to show relevant ads we place cookies to tailor ads for you

Personalized ads cookies

To show relevant and personal ads we place cookies to provide unique offers that are tailored to your user data