In a new interview with the Marketing Association of Stockholm our history marketing-visionary Anders Sjöman explains how companies can gain speed by an active use of its history.
The Marketing Association of Stockholm (or MIS, Marknadsföreningen i Stockholm) interviewed for its latest newsletter our head of communication Anders Sjöman, who talked both about the benefits that companies gain from using their own history, and about our third annual History Marketing Summit on 6 Sep this all. Among other things, Anders said:
A well-structured archive helps companies find inspiration from what they’ve done before. Knowing where you come from makes it easier to plot the course ahead. Companies can learn from previous challenges, they can find suggestions for product development, they can use their history of origin to strengthen both the brand and the organization. Because each company has a unique story that noone else can claim or copy. We call it history marketing when companies actively use their own authentic story.
Read the full interview with Anders here (in Swedish)
Do you want to learn more about history marketing? Then join us 6 Sep at Nalen in Stockholm for our third annual History Marketing Summit. We gather the best-of-the-best when it comes to actively using your own business history and they share how they work. Because we believe that active history marketing can take you to levels that normal storytelling never can.