Our head of communications, Anders Sjöman, lectures at the Marketing Association in Uppsala on how companies can use their history as a strategic asset for growth.
Every company has a unique story. If used well, it becomes a strategic asset that companies and organizations can use for their growth. Because history is not for nostalgic waxing, but should be used actively to build brand and boost marketing. It can strengthen the organization with all its employees. Plus, history can help companies face change and manage risk. Not bad for an asset that just keeps growing as the business continues to move forward!