Our communications manager Anders Sjöman visited the Finance & History podcast, run by the eabh (European Association of Banking History), for an open conversation about history marketing, why companies should create archives for their historical material and then also use it for business purposes, and about the work that the Centre for Business History in Stockholm does. The podcast was led as always by eabh’s Carmen Hofmann.
History Marketing in Five Steps
Five steps for companies that want to use their history as a strategic asset to drive business.
