As the two days of ICA SBA 17 Stockholm came to an end, Alexander Husebye from the Centre for Business History in Stockholm and host for the conference, gave same closing remarks. He then handed over to Vrunda Pathare, from the Godrej Archives, who invited all participants to join the next edition of the ICA SBA conference: 4-6 December 2017 in Mumbai.
History Marketing in Five Steps
Five steps for companies that want to use their history as a strategic asset to drive business.