Anders Sjöman on history marketing at ICA SBA 2023

25 Sep 2023, at 09.10 - 10.30

Our head of communication, Anders Sjöman, presents his new book, “History Marketing – Using history as a corporate strategic asset” at the ICA SBA conference in Edinburgh 25-26 September.

Every year, the International Council on Archives (ICA) Section on Business Archives (SBA) arranges an international conference. At the 2023 conference, held in Edinburgh hosted by Johnnie Walker, our head of communication Anders Sjöman will be presenting his new book “History Marketing – Using history as corporate strategic asset”, which will be released in October at our own publishing arm som släpps på Förlaget Näringslivshistoria under hösten.


Anders Sjöman

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