We help ICA activate their historical brands

With the help of archivist Martin Månson here at the Centre for Business History, retailer ICA has identified and activated some of their own consumers brands from the 1920s until today..

Luxus, BOB, Corona, Skona and ICA I love eco are som of the ICA-brands that ICA has produced over the years. ICA now features these brands in an article on their main consumer site and also as the latest installment of the popular ICA ad soap:

Don’t miss the history website,
produced by us at the Centre for Business History.