Five steps for companies that want to use their history as a strategic asset to drive business.
Whatever sparked the idea of using your history—an anniversary, a change in ownership, an acquisition, or something else—take time to reflect on why you really want to use it:
A clear purpose will guide which parts of your history are most relevant to highlight.
How can you ensure your history is accurate and truthful? Start with real sources!
An archive is the foundation for telling your story effectively, factually, and authentically.
You won’t have time to share everything in your company’s history. Choose the stories that are true milestones, both the good and tough ones—those that reflect who you really are.
It’s not about nostalgia—it’s about showing continuity and credibility. Ask for advice from experienced storytellers, such as the Centre for Business History.
Structure your narrative and package your history so it can be used in many ways—not just in an anniversary book or a history website, but across all your communication channels:
History should not be a separate part—it should be woven into your ongoing communication.
Never stop telling your story—keep it alive for both old and new audiences:
Want to learn more about history marketing? Contact us at the Centre for Business History!
