– History is nothing new for us at ICA. We work with it everday, said Eva Burén and Björn Olsson from ICA at this year’s History Marketing Summit. They talked about the daily work that is needed to keep the 100-year old idea behind ICA alive, both for store owners and end customers. Watch their full presentation here (in Swedish).
In 1917, Hakon Swenson had an idéa about “free shop keepers in cooperation”. Eva Burén, information director at ICA-handlarnas Förbund, and Björn Olsson, communication director at ICA Gruppen, explained how leading retailer ICA uses its history to keep that idea alive, whether is a anniversary year or not. (Hakon’s “impossible idea” is also explained on ICA’s historical web site, built by the Centre for Busienss History.)