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HMS17: How Svenskt Tenn works with its history

– Our unique history helps us with today’s development, said Thommy Bindefeld from interior design shop Svenskt Tenn at this year’s History Marketing Summit. Watch his full presentation here (in Swedish).

For Thommy Bindefeld, marketing and creative director at the interior design store Svenskt Tenn, the link between a unique corporate history and our current times is a prerequisite for today’s product development. At HMS17, held on 3 October in Stockholm, he talked about this and how Svenskt Tenn works with its history for future development.

Thommy Bindefeld, Svenskt Tenn's marketing and creative director, presented at HMS17.

Thommy Bindefeld, Svenskt Tenn's marketing and creative director, presented at HMS17.

Thommy Bindefeld, Svenskt Tenn's marketing and creative director, presented at HMS17.

Thommy Bindefeld, Svenskt Tenn's marketing and creative director, presented at HMS17.

Thommy Bindefeld, Svenskt Tenn's marketing and creative director, presented at HMS17.