In this presentation from the ICA SBA 17 in Stockholm, Ben Wubs, associate professor at the Erasmus University in Rotterdam draws on his research to talk about how companies use – or don’t! – their own history to build reputation and as source for their storytelling.
Photos from Ben’s presentation:
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Ben Wubs (University of Rotterdam) and Alexander Husebye (Centre for Business History in Stockholm) Photo: Linus Sundahl-Djerf
Ben Wubs (University of Rotterdam) and Alexander Husebye (Centre for Business History in Stockholm) Photo: Linus Sundahl-Djerf
Far left: Lionel Husson, Spark Group (France). Group from left:: Yuko Matsuzaki Nagai (Shibusawa Eiichi Memorial Foundation, Japan), Ben Wubs (University of Rotterdam, Nederländerna) and Tracy Panek (Levi Strauss & Co, USA). Photo: Linus Sundahl-Djerf
About the ICA SBA conference
The ICA SBA conference is an annual conference for business archives, organized by the International Council on Archives’ (ICA) Section on Business Archives (SBA). The April 2017-edition was organized by the Centre for Business History in Stockholm.
See all films and presentations from the conference here.