In this presentation from the ICA SBA 17 in Stockholm, Ben Wubs, associate professor at the Erasmus University in Rotterdam draws on his research to talk about how companies use – or don’t! – their own history to build reputation and as source for their storytelling.
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Associate professor at the Erasmus University in Rotterdam, Ben Wubs spoke about “Usages of the Past: History, Reputation and Storytelling”, drawing on his research from corporations such as Unilever. (Photo: Linus Sundahl-Djerf)
Ben Wubs (University of Rotterdam) and Alexander Husebye (Centre for Business History in Stockholm) Photo: Linus Sundahl-Djerf
Ben Wubs (University of Rotterdam) and Alexander Husebye (Centre for Business History in Stockholm) Photo: Linus Sundahl-Djerf
Far left: Lionel Husson, Spark Group (France). Group from left:: Yuko Matsuzaki Nagai (Shibusawa Eiichi Memorial Foundation, Japan), Ben Wubs (University of Rotterdam, Nederländerna) and Tracy Panek (Levi Strauss & Co, USA). Photo: Linus Sundahl-Djerf
