– Our history propels us forward. It’s an important part of all our communication, said Martin Hedensiö, Alecta, at HMS17.
“History helps us solidfy our position as the creator of the concept “blue jean”, said Tracey Panek at HMS17.
– This is the Swarovski archive, and this is how it works with the rest of the orgaization, said Stephanie Bonsack at HMS17.
Anders Sjöman, kommunikationschef på Centrum för Näringslivshistoria, berättar om hur trenden med “history marketing”, där företag använder sin egen historia för att stärka sitt varumärke,…
Close of this conference – and an invite to the next one: 4-6 Dec 2017 in Mumbai.
Mats Berglund of the Stockholm City Council greeted all conerence participants welcome, on behalf of the city of Stockholm.
Alexander Husebye, CEO for the Centre for Business History in Stockholm, and hosts for the ICA SBA 17 conference, welcomes to the conference.
Alexander Bieri, chairman of the SBA Bureau and curator at Roche Historical Archives, opened the ICA SBA 17 conference.
Andreas Åström from the Stockholm Chamber of Commerce, greeted participants welcome, on behalf of Stockholm businesses and industries.
Erik Rau, director at the Hagley Museum & Library (USA) presents at the ICA SBA 17 conference.