At History Marketing Summit 2016, Swedish and global companies shared how they use their history as leverage for future development. Here are all filmed conversations and presentations.
Today, more and more companies are using their own history as a lever for future development. At the History Marketing Summit 2016, which was held on 1 September in the Volvo Showroom in Stockholm, marketing managers and business leaders who work with history marketing met to share best practices. Here are their presentations and the filmed panel discussions.