Anders Sjöman, our head of communication, will lead a panel discussion about history marketing at the annual Trademark Day, on 24 January 2019.
The Trademark Day – or Varumärkesdagen in Swedish– is a Nordic meeting place for everyone in the trademark community, held annually in Stockholm.
At next year’s event on 24 January 2019, our head of communication Anders Sjöman is featured in the program, where he will lead a panel discussion about the value of history to trademarks and organizations – or history marketing, as we call it.
The panel participants come from well-known Swedish companies and they will share how they actively make use of their own authentic history. Come meet, for instance, Niklas Carlsson, head of communication at 100-year old retailer Clas Ohlson and Lovisa Kragerud, chief storyteller and archivist at global vodka brand The Absolut Company.