Our head of communication Anders Sjöman spoke about history marketing and how companies can work with their history at the internationall business archive conference ICA SBA in Mumbai on 6 December. See the video of his presentation here (in English).
The archive organization International Council on Archives‘ (ICA) holds regular conferences for its Section on Business Archives (SBA). On 5-6 December 2017, Godrej Archives in Mumbai hosted the latest edition of the conference. Our head of communication Anders Sjöman opened the second day with a presentation on history marketing, giving plenty of examples of how companies use their history. His entire presentation was filmed and is available on Goodrej Archive’s YouTube-channel.
