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History marketing-talk in Mumbai

By: Anders Sjöman | 2018-04-12

Our head of communication Anders Sjöman spoke about history marketing and how companies can work with their history at the internationall business archive conference ICA SBA in Mumbai on 6 December. See the video of his presentation here (in English).

The archive organization International Council on Archives‘ (ICA) holds regular conferences for its Section on Business Archives (SBA). On 5-6 December 2017, Godrej Archives in Mumbai hosted the latest edition of the conference. Our head of communication Anders Sjöman opened the second day with a presentation on history marketing, giving plenty of examples of how companies use their history. His entire presentation was filmed and is available on Goodrej Archive’s YouTube-channel. 

All films from ICA SBA Mumbai are available here. 

We at the Centre for Business History in Stockholm were proud hosts of the previous ICA SBA-conference in April 2017. With speakers from Mercedes Benz, Coca-Cola, Adidas, Electricity Supply Board of Ireland, IKEA, Martini & Rossi and Budweiser.

All presentations ICA SBA Stockholm were filmed. See them here.

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