History Marketing Archives - Page 2 of 3 - Centrum för Näringslivshistoria

2022-11-13

New book about the Stockholm Chamber of Commerce

In the richly illustrated anniversary book “Stockholm Chamber of Commerce – innovative thinking since 1902”, we share what the Stockholm Chamber of Commerce has done over 120 years to help push Stockholm’s development.

2022-06-13

New book about the history of the Swedish Bankers’ Association

The story of how the Swedish banking industry has developed since the 1880s is told in a new book from the Swedish Bankers’ Association, based…

2022-04-12

Swedish tech history in text – and now also film!

When Teknikföretagen celebrated 125 years in 2021, we helped them tell the story of Sweden’s technology development. The result was, among other things, articles, films and lesson plans.

2022-02-23

History of SEB, new episode on Radio CfN

From the start in 1856 until today and into the future. Our Anders Sjöman and journalist Tobias Svanelid emerges from the archives with the story of bank giant SEB.

2021-12-28

“Your history makes your brand.”

Brands grow over time, in constant interaction with customers, partners and employees. A company’s brand then simply is the sum of its history. This, and more, is what Anders will talk about at the upcoming Trademark Day.

2021-09-24

All about History Marketing Summit 2021

Watch films from HMS21: Adidas, Ford, Swedbank, Storytel, Skansen, ICA, Arla, Dalénmuseet, Ekonomiska museet – and the democracy ambassador!

2021-06-17

New film series about the Swedish savings banks’ history

In 1820, the first savings bank in Sweden opened. The 200-year development of the savings bank movement since then reflects both the country’s and the…

2021-06-10

“History of a Company” New episodes on Storytel

Out now: eight brand new episodes of “History of a Company” on audio book provider Storytel, exclusively written by us at the Centre for Business History. Eight new audiobooks that tell stories of companies, about ingenious entrepreneurs, brilliant business ideas and the -not always so straight- path to success.

2020-12-12

Anniversary marketing: How Swedbank celebrated 200 years

Swedbank, whose roots start with the first savings bank in 1820, decided to celebrate 200 years in 2020 – despite the corona-pandemic.

2020-12-11

200 years with the savings bank concept – now also as a podcast

Swedbank continues to celebrate 200 years with the savings bank concept – now as a podcast, led by our Anders Sjöman

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