Our fourth History Marketing Summit took place 5 Sep 2019 in Stockholm. A new group of companies shared how they use their history as a strategic resource: Electrolux, Indiska, Mäklarsamfundet (Association of Swedish Real Estate Agents), Storytel, Zoégas, Kinnarps, Groth & Co, och Nationwide Building Society from the UK. Also, business writer Anders Johnson recieved the first ever Buiness History Award and gave an award lecture.
Will there be digital memory lanes in the future?
We erase our hard drives too quickly. Will we loose our memory in the digital era, when really it should be easier to save than ever? Reflections from an archive conference in San Francisco.