Our fourth History Marketing Summit took place 5 Sep 2019 in Stockholm. A new group of companies shared how they use their history as a strategic resource: Electrolux, Indiska, Mäklarsamfundet (Association of Swedish Real Estate Agents), Storytel, Zoégas, Kinnarps, Groth & Co, och Nationwide Building Society from the UK. Also, business writer Anders Johnson recieved the first ever Buiness History Award and gave an award lecture.
Nordic Industrial Heritage Culture in the 2020s - A new Nordic-Baltic research collaboration
How has business globalization, digitization and relocation affected our understanding of industrial heritage culture? An international research group has been formed to discuss the relevance of industrial heritage in the information society, during three workshops.